4 Killer Mobile Marketing Strategies

beat_competitors-300x187Regardless if you currently have an app or mobile website, as a small business owner , you are probably already aware of the effectiveness of location based marketing. However here is where mobile marketing flexes it’s muscle. Outlined below are some of the most powerful location based marketing strategies you can implement using mobile marketing apps.

1. With push notifications, you can Send location based offers
Geo-targeted push notifications allow you to easily target users by location – you can “geo-fence” a location within a few hundred meters or less. You can really boost your business by targeting your users based on their physical location, with  goods and services that are relevant to where they are. This can apply to any type of business, from bars to retailers, restaurants and more.

Here is a powerful strategy:  If you own a restaurant, you could circle off a competing location so when patrons pass by your competitor your offer shows up to entice them over to your business instead. This powerful strategy can be applied to any type of business that has local competition.

2. The “check-in strategy”
Today, people use check in features all the time, whether it’s through Foursquare, Facebook, or another new mobile application. The more people “check in” at your business, the more business you’ll do, because of the exposure you’ll gain over your customer’s social networks. Providing a “check in” ability for customers to use will help spread your business by word of mouth and ensure that you’re being seen by a larger audience.

For example, you can offer special incentives or rewards to loyal customers for “checking in” – it could be anything from a free item, a discount on a purpose, an entry in a giveaway, or something else. It’s totally up to you but make sure it’s relevant to your customers!

3. Place a QR code inside of your establishment
Most of you have seen those square pixelated images posted on public advertizing or on sticker items etc. Those are QR codes, and they work well with mobile apps. Basically, a user sees the code, scans it with their phones, and it takes them immediately to a mobile app which they can then download. You can tie in QR codes with special promotions, events or features so that users are more likely to download your app. You can also tie them into specific content that they can only get from the QR code.

4. Using your mobile app analytics to increase engagement.
It is really important to understand how your customers are interacting with your app. Analyzing the specific habits of your users can really help you market your business and provide them with what they need and want.

For example, if you see that one of your coupon features is being used a lot , therefore you may want to encourage that feature even more with a better offer or even alerting your users with a push notification!

Whether you’re contemplating or already engaged in mobile marketing, the tips above will help you no matter what.One of the greatest advantages is that these strategies are very easy to implement and can be done in as little as one day.

This is how to be cutting edge in today’s competitive market, and leave your competition in the dust.

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