How Do You Know You Are Mobile-Friendly ?

phone-bgTime to go mobile

Unless you have been living under a rock, you’ve probably heard Google’s recent announcement regarding mobile-friendly websites:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Even without this announcement, mobile should be already a priority for search marketers due to its rapid adoption and expected growth. Users are flocking to mobile, so websites without a good mobile experience will soon find themselves losing out to competitors.

Over the last couple years, Google has strongly encouraged webmasters to focus on mobile-friendliness by increasing the visibility of sites (and apps) that are doing it well. Google has also made a great effort to assist webmasters in optimizing their mobile experience, releasing a guide to mobile best practices and creating a mobile-friendly testing tool.

How do you know if your web pages will be mobile-friendly or not? There are a few ways, but Google said the easiest way is to see if your current pages have the mobile-friendly label in the live mobile search results now. If so, the mobile-friendly testing tool should also confirm this. Keep in mind, the a href=”″>mobile usability reports in Webmaster Tools can be delayed by crawl time and general webmaster tools reporting delays.

Take out your phone, look up your web site. See if there is a gray mobile friendly label in your description snippet. If it is in the search results, if you see it, that means that Google understands that your site is mobile friendly and if you don’t see it then we don’t see that your site is mobile friendly or your is not mobile friendly.

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