Why Real Estate Agents Need a Mobile App Today

mobile branding for realtorsWhen you’re a real estate agent, you need three things: leads, leads, and more leads.

When you’re selling a home, you need as many buyers as possible to know about it. When you’re assisting a buyer, you need to use all the tools at your disposal to help them find a property that suits their needs. And all along the way, you need a steady flow of new prospects and clients to keep your business strong.

An app can help you with all three of these things!

How your app can help with sales

In your app, you can display your current listings so that users can browse pictures, descriptions, and learn more about your available inventory. While many users will focus on browsing the larger public databases, some buyers will download your app to keep up with the latest additions to the local market, hoping to get a jump on the competition.

Once they’ve downloaded your app, however, they can send you messages about listings, making it easier to make sales. They may also be unrepresented, which could lead to a new client. Lastly, you can send messages to users through push notifications and pursue a number of goals – you can highlight listings, inform people of open houses, or otherwise promote your business.

In short, an app is a robust avenue for connecting with sales leads, promoting listings, and potentially earning new clients.

How your app can help your buyers

Just as unknown buyers can use your app to browse listings, current clients can use it to view inventory, flag listings, and ask questions. It opens up a communication channel that can help you deliver better client service. You also can send push notifications if you come across a new listing that a client should see.

You can even include a mortgage calculator, or other useful resources, to add value for your users.

How your app can help you earn new clients

As discussed above, by offering an app, you create a number of opportunities to connect with prospects. Apps also help you stand out from your competition. In a highly competitive industry, every advantage you can get is worth having. As users continue to increase the amount of time they spend on mobile devices, the value of publishing an app also increases. Simply put, they offer you a chance to connect with people on one of their favorite platforms.

As any agent knows, giving clients what they want is one of the best ways to keep reviews and referrals high. With an app, you can better serve and better connect with your market – and that’s good for business.

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